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      SMOOCHEF

      • ⭐⭐⭐⭐⭐Loved by 50,000+ customers

        Foundation that

        adapts to you

        Adapts flawlessly to your unique skin tone, blurring

        blemishes, redness, and fine lines in seconds.

        Foundation that

        adapts to you

        Adapts flawlessly to your unique skin tone, blurring

        blemishes, redness, and fine lines in seconds.

        SHOP NOW

      One shade that finds yours

      Our color-adapting foundation shifts to match your skin tone the moment it touches your skin, then settles into a smooth, natural finish that doesn't sit in fine lines or cake as the day goes on.

      Made for mature skin, it's lightweight, hydrating and forgiving, so you look like yourself, just fresher.

      Our color-adapting foundation shifts to match your skin tone the moment it touches your skin, then settles into a smooth, natural finish that doesn't sit in fine lines or cake as the day goes on.

      Made for mature skin, it's lightweight, hydrating and forgiving, so you look like yourself, just fresher.

      SHOP NOW

      Beauty is a celebration,
      not a standard

      Makeup is not a mask. It is a mirror. Our products are not here to change you, they are here to celebrate you, from the first swipe to the final look.

      SHOP NOW

      Korean inspired performance formulas

      • Visible results in seconds

        Watch it adapt to your exact skin tone as you blend

      • Trusted by 100,000+ women

        Join thousands who stopped shade-matching for good

      • Clean & cruelty free

        Vegan formula with skin-nourishing ingredients

      CLAIM OFFER

      Trusted by leading dermatologists worldwide

      For years I watched patients go straight to injections and in-office treatments, when the right formulas would have carried them most of the way. Smooche uses what I look for: peptides, collagen, PDRN and other high-quality ingredients that actually make a difference.

      The Color Changing Foundation is what I recommend most to patients over forty. It adapts to her tone, it has SPF, and it doesn't turn orange or sink into fine lines. I use it myself, and as a customer as much as a dermatologist, I can tell you it's a very good product.

      Dr. Aiza Mamaeva

      Specialist Dermatologist SkinClinic

      For years I watched patients go straight to injections and in-office treatments, when the right formulas would have carried them most of the way. Smooche uses what I look for: peptides, collagen, PDRN and other high-quality ingredients that actually make a difference.

      The Color Changing Foundation is what I recommend most to patients over forty. It adapts to her tone, it has SPF, and it doesn't turn orange or sink into fine lines. I use it myself, and as a customer as much as a dermatologist, I can tell you it's a very good product.

      Dr. Aiza Mamaeva

      Specialist Dermatologist SkinClinic

      ⭐⭐⭐⭐⭐Over 50,000 5-star reviews
      ⭐⭐⭐⭐⭐Over 50,000 5-star reviews

      Trusted by 1,000,000+ women who finally found something that works

      • ⭐⭐⭐⭐⭐
        Eight hours later it still looked the same

        watched it change color on the back of my hand and actually said what, out loud, in my kitchen. eight hours later it still looked the same. no orange. was not expecting that.

        Amber T. Verified buyer

      •

        ⭐⭐⭐⭐⭐
        The One I recommend as a Makeup Artist

        i'm a makeup artist, i've put every foundation on the market on someone's face. this is the first one i've watched glide over texture instead of sitting down in it. i'm 53 and i wear it myself now.
        Olivia M. Verified buyer

      • ⭐⭐⭐⭐⭐
        The lines by my eyes are visibly softer

        this is the first thing that actually worked for me. the lines by my eyes are visibly softer.

        Claire R. Verified buyer
      •

        ⭐⭐⭐⭐⭐
        I wasn’t expecting this!

        The lines around my eyes seem softer, and my skin looks more even. I love how natural it looks.

        Noemi B. Verified buyer
      •

        ⭐⭐⭐⭐⭐
        I wasn’t expecting to love this so much

        I tested it at home just to see if the color-changing thing was real. It actually worked better than I expected, and the finish stayed nice all day.

        Emily W. Verified buyer